Gulf Coast Balloons - A National Event Marketing Company
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Providing Attention-Getting Visual Marketing Since 1983

SIX PROVEN IDEAS TO PROMOTE AND MARKET YOUR FITNESS CLUB

IT MIGHT SOUND OBVIOUS, BUT CUSTOMERS CAN’T BUY A MEMBERSHIP IF THEY DON’T KNOW YOU’RE THERE. THERE IS SO MUCH VISUAL CLUTTER ON THE RETAIL FRONT AND PRINTED MEDIA THAT SUCCESSFUL RETAIL MARKETERS HAVE TO MAKE EVERY EFFORT TO “STAND OUT” AMONG THEIR RETAIL FRIENDS.

“OUTDOOR VISIBLE MARKETING RESOURCES ARE SOME OF THE BEST WAYS TO PROMOTE YOUR BUSINESS!”

THIS IS TRUE IF YOU ARE A NEW BUSINESS TRYING TO GET SALES DURING A GRAND OPENING OR AN ONGOING RETAILER THAT NEEDS TO BOOST THEIR UNIT SALES OR SAME STORE SALES.

IDEA 1 – PROMOTIONAL OUTDOOR TENT AND BANNER

SO LET’S THINK ABOUT STANDING OUT. SET UP A TENT OUTSIDE YOUR BUSINESS AND SUPPORT THE VISUAL WITH A PROMOTION BANNER ANNOUNCING A SPECIAL FITNESS SALE. PEOPLE ARE ATTRACTED TO TENTS AND HAVE A NATURAL CURIOSITY.

IDEA 2 – GIANT INFLATABLE – MUSCLE MAN

SUPPORT YOUR TENT PROMOTION WITH AN ON THE GROUND OR ROOF TOP COLD AIR INFLATABLE USING A MUSCLE MAN BALLOON AGAIN WITH A CUSTOM BANNER ANNOUNCING YOUR PROMOTION.

IDEA 3 – JOINT PROMOTION WITH A COMPLEMENTARY RETAILER

YOU CAN SHARE THIS PROMOTION WITH A NEIGHBORING RETAILER THAT HAS A COMPLIMENTARY BUSINESS. WITH FITNESS GYMS A COMMON RETAIL PARTNER COULD BE A SMOOTHIE STORE OR EVEN A NUTRITIONAL SUPPLEMENT STORE. YOU CAN RUN A CROSS PROMOTION PROVIDING COMPLIMENTARY PRODUCTS AND LIMITED FREE OR DISCOUNTED MEMBERSHIPS.

 

IDEA 4 – HIGH FLYING BALLOONS

ANOTHER SURE WAY TO GRAB THE ATTENTION OF PASSING TRAFFIC IS THROUGH THE USE OF HIGH FLYING BALLOONS THAT WILL START AT THE SKY LEVEL AND LET THE EYE TRAVEL DOWN TOU YOUR STORE AND PROMOTION.

 

IDEA 5 – PROMOTION OR SALE FLAGS

MANY SUCCESSFUL RETAILERS USE FLAGS ALONG THE ROADWAY AGAIN SIGNALING A SPECIAL PROMOTION AND THEN MORE SALE FLAGS CAN BE PLACED IMMEDIATELY NEAR THE BUSINESS AND SOMETIMES EVEN ON THE ROOFTOP.

 

IDEA 6 – SEARCHLIGHTS

FOR A NIGHTTIME PROMOTION, TRY A SEARCHLIGHT. THREE COMMON SEARCHLIGHT TYPES WELL KNOWN IN THE INDUSTRY FOR THEATERS, AUTO DEALERSHIPS AND LARGE RETAILERS ARE THE DOMINATOR – A HUGE 46 INCH BEAM AT THE BASE – AN AD LIGHT – A COMPACT SINGLE INTENSE CIRCULATING BEAM AND THE QUAD LIGHT WITH 4 CIRCULATING HEADS.

JUST LIGHT A TENT AND A GIANT INFLATABLE; A SEARCHLIGHT IS A CLEAR INDICATOR THAT IS A SALE IS UNDERWAY. PEOPLE ARE ATTRACTED TO A FESTIVE ENVIRONMENT THAT PUTS THEM INTO THE MOOD TO COME SEE, ENGAGE AND BUY!!!!

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