There’s no denying that consumers are spending a lot of time online these days. Today when you’re online there is no escape from the bombardment of pop-up ads, in-timeline ads, and even your friends incessantly posting multi-level marketing bids – so consumers have begun training themselves to ignore this contact barrage of annoying online ads. In fact, there are now 198 million active adblock users — and counting — around the world, according to anti-adblocking solutions provider PageFair. Ad blocking technology causes quite a ding in publishers’ revenues. This is why out-of-home advertising is still so important and very much alive as a successful means to create awareness of a specific business or campaign.
In this digital-heavy era, we are still spending plenty of time outside of our homes. That said, not just any outdoor advertising will do. Here are some guidelines to ensure that your line-of-sight advertising is drawing the most attention to your business and beating out your competitors – both online and IRL.
Here We Are Now, Entertain Us
In today’s rushed world there is no room for advertising that doesn’t catch the eye. Consumers need motion, color, and SIZE to entice their attention. Bright colors and striking images work well here and will ensure your promotion cannot be ignored.
Take advantage of what is trendy and may “go viral” – right now in advertising, that is the Wind Dancer Tube Man. People love to stop and take pictures with the dancing tube men, imitate their movements, and then post to their social media outlets. While they are right next to your storefront taking pictures, make a sale!
Location, Location, Location
It doesn’t matter how clever, interactive, or eye-catching your promotion is if it’s not in the right location. Consider natural foot-fall and how many people actually travel past or near your particular location on a daily basis. Because of this, high places are great as they almost demand attention from passers-by, and advertising materials with motion and a huge size will attract a great amount of attention. Place banners and pennants up high, and put a giant inflatable balloon on your roof where EVERYONE will see it.
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