Visual marketing is one of the most effective advertising efforts a business can use to attract attention and therefore increase sales. Including as many of the following four aspects will promise a high ROI on your visual marketing efforts!
IT MIGHT SOUND OBVIOUS, BUT CUSTOMERS CAN’T BUY A MEMBERSHIP IF THEY DON’T KNOW YOU’RE THERE. THERE IS SO MUCH VISUAL CLUTTER ON THE RETAIL FRONT AND PRINTED MEDIA THAT SUCCESSFUL RETAIL MARKETERS HAVE TO MAKE EVERY EFFORT TO “STAND OUT” AMONG THEIR RETAIL FRIENDS.
“OUTDOOR VISIBLE MARKETING RESOURCES ARE SOME OF THE BEST WAYS TO PROMOTE YOUR BUSINESS!”
THIS IS TRUE IF YOU ARE A NEW BUSINESS TRYING TO GET SALES DURING A GRAND OPENING OR AN ONGOING RETAILER THAT NEEDS TO BOOST THEIR UNIT SALES OR SAME STORE SALES.
IDEA 1 – PROMOTIONAL OUTDOOR TENT AND BANNER
SO LET’S THINK ABOUT STANDING OUT. SET UP A TENT OUTSIDE YOUR BUSINESS AND SUPPORT THE VISUAL WITH A PROMOTION BANNER ANNOUNCING A SPECIAL FITNESS SALE. PEOPLE ARE ATTRACTED TO TENTS AND HAVE A NATURAL CURIOSITY.
IDEA 2 – GIANT INFLATABLE – MUSCLE MAN
SUPPORT YOUR TENT PROMOTION WITH AN ON THE GROUND OR ROOF TOP COLD AIR INFLATABLE USING A MUSCLE MAN BALLOON AGAIN WITH A CUSTOM BANNER ANNOUNCING YOUR PROMOTION.
IDEA 3 – JOINT PROMOTION WITH A COMPLEMENTARY RETAILER
YOU CAN SHARE THIS PROMOTION WITH A NEIGHBORING RETAILER THAT HAS A COMPLIMENTARY BUSINESS. WITH FITNESS GYMS A COMMON RETAIL PARTNER COULD BE A SMOOTHIE STORE OR EVEN A NUTRITIONAL SUPPLEMENT STORE. YOU CAN RUN A CROSS PROMOTION PROVIDING COMPLIMENTARY PRODUCTS AND LIMITED FREE OR DISCOUNTED MEMBERSHIPS.
IDEA 4 – HIGH FLYING BALLOONS
ANOTHER SURE WAY TO GRAB THE ATTENTION OF PASSING TRAFFIC IS THROUGH THE USE OF HIGH FLYING BALLOONS THAT WILL START AT THE SKY LEVEL AND LET THE EYE TRAVEL DOWN TOU YOUR STORE AND PROMOTION.
IDEA 5 – PROMOTION OR SALE FLAGS
MANY SUCCESSFUL RETAILERS USE FLAGS ALONG THE ROADWAY AGAIN SIGNALING A SPECIAL PROMOTION AND THEN MORE SALE FLAGS CAN BE PLACED IMMEDIATELY NEAR THE BUSINESS AND SOMETIMES EVEN ON THE ROOFTOP.
IDEA 6 – SEARCHLIGHTS
FOR A NIGHTTIME PROMOTION, TRY A SEARCHLIGHT. THREE COMMON SEARCHLIGHT TYPES WELL KNOWN IN THE INDUSTRY FOR THEATERS, AUTO DEALERSHIPS AND LARGE RETAILERS ARE THE DOMINATOR – A HUGE 46 INCH BEAM AT THE BASE – AN AD LIGHT – A COMPACT SINGLE INTENSE CIRCULATING BEAM AND THE QUAD LIGHT WITH 4 CIRCULATING HEADS.
JUST LIGHT A TENT AND A GIANT INFLATABLE; A SEARCHLIGHT IS A CLEAR INDICATOR THAT IS A SALE IS UNDERWAY. PEOPLE ARE ATTRACTED TO A FESTIVE ENVIRONMENT THAT PUTS THEM INTO THE MOOD TO COME SEE, ENGAGE AND BUY!!!!
by Elizabeth Pritchett
Every decision you make as a brand says something about you. The colors and font of your logo and general branding. The copy on your website. Product packaging. Every decision impacts the core of your culture and customer perception.
Take a moment to consider the following questions prior to deciding on a promotion for your seasonal sale, grand opening, or holiday promotion:
What are you saying with your sales promotions?
Are they colorful?
Do they attract the eye of passersby?
Do they make potential customers feel welcome?
Are you displaying the real message you want to be received?
Take a look at the following infographic regarding use of color in promotions, and consider how using your specific logo and colors in an outdoor promotion can quickly and effectively tell the story of your business’s current or upcoming promotion:
by Elizabeth Pritchett, Certified Google Partner, Bellwether Concepts
How many times have you typed descriptive words into a Google search and come up with search results that have nothing to do with what you need? So frustrating! Unfortunately, this happens quite often and can waste precious time. Here are some tips to help you get exactly what you are looking for on the internet and expedite your search process.
I saw a colorful Grand Opening balloon on top of a nail salon the other day that really caught my eye, and I think a giant heart balloon would be great for my own company’s Valentine’s Day sale next year. The first thing I could think to search was big heart balloon. Sounds accurate, right? The results I received were definitely not what I wanted. Take a look:
By using thesaurus.com I was able to come up with some alternative and more specific terms for what I was looking for, such as giant heart inflatable rooftop, and received search results that were much more accurate.
2. Use Negative Search Terms
If you are getting many similar search results that are not what you intended to find, use those results as a negative keyword by putting a minus sign in front of the keyword you don’t want. I googled giant rooftop inflatable -mylar -helium to exclude results that mention the words “mylar” and “helium” on their site. This resulted in displaying search results that were geared more towards what I was looking for.
3. Use Quotes to Search for an Exact Phrase
When Google sees several words in a search, they don’t always consider the order and grouping you specified. Use quotes within your search to specify an exact phrase you are looking for, for example: “giant heart inflatable”, which gives me very accurate results.
Implementing these tips into your everyday searches should make your searches faster and less frustrating!
SO THE FIRST QUESTION … “WHAT IS A COST MARKETING PROMOTION?” THIS TERM IS OFTEN USED LOOSELY SO LET’S PUT IT INTO CONTEXT WITH AN EXAMPLE.
ONE OF OUR WELL-KNOWN RETAIL CUSTOMERS, Chick-fil-A, WORKED WITH OUR TEAM OF MARKETING GURUS AT GULF COAST BALLOONS AND PROMOTIONS TO COMBINE A THREE WAY CROSS MARKETING PROMOTION.
HERE’S HOW IT WORKED AND KEEP IN MIND EACH PARTICIPANT PROVIDES SOME LEVEL OF SUPPORT AS WELL AS RECEIVES SOME LEVEL OF BENEFIT. IN THIS CASE THE THREE MARKETING PARTNERS WERE Chick-fil-A, 360 AUTO DISPLAY USA (ROTATING AUTO TOWER) AND A LOCAL AUTO DEALERSHIP (COULD BE ANY REPUTABLE AUTO DEALERSHIP)
THE MARKETERS ARRANGED TO HAVE 360 AUTO DISPLAY USA DELIVER AN ELEVATED ROTATING TOWER TO A LOCAL Chick-fil-A LOCATION AND A LOCAL AUTO DEALERSHIP PROVIDED A CAR TO FEATURE ON THE DISPLAY.
NOW HERE COMES THE COOL PART. THE SPINNING CAR WAS POSITIONED ON THE TOWER OUTSIDE THE DRIVE THROUGH WINDOW. AS THE CUSTOMER DROVE THROUGH, THEY RECEIVED A COUPON FOR A LIMITED TIME FREE Chick-fil-A MEAL WHEN THEY TOOK THE COUPON TO THE LOCAL CAR DEALER AND TEST DROVE ANY CAR OF THEIR CHOICE.
THE PARTNERS SHARED IN THE COST, Chick-fil-A RECEIVED GREAT LOCAL TRAFFIC, THE AUTO DEALERSHIP GAINED NEW SALES LEADS AND 360 AUTO DISPLAY USA GOT EXPOSURE BY SUPPLYING THE TOWER. THIS PROMOTION WAS TOPPED OFF WITH THE USE OF A GIANT INFLATABLE CUSTOM Chick-fil-A ROOFTOP BALLOON. BANNERS AND FLAGS BROUGHT FURTHER VISIBILITY TO THIS AMAZING, CREATIVE PROMOTION.
Many people see giant custom inflatables as they are driving around town and have no idea how to use one of these or even how to get one of these for their grand opening promotion.
The easy answer is most retailers use a full service outdoor promotions company that actually has many types of products to offer but is particularly well versed in the manufacturing, installation and maintenance of this form of inflatable advertising. While a retailer can design, sub contract the manufacturing of the inflatable and then have their own people install the inflatable, most opt to use a professional company that belongs to the IADA (Inflatable Advertisers Dealers Association).
Many of these companies have been members for over 30 years and supply quality products that meet the demands of outdoor conditions. They are also well versed in city codes, working with inspectors; proper rooftop installation and they will also carry at least a $1million liability insurance policy to safeguard your interests.
Using a seasoned professional inflatable advertising company provides the best of all worlds including a huge selection of custom inflatables, grand opening balloons, and suggestions for best practices for inflatable advertising. The larger inflatable advertising companies know the city codes well and have a great reach across regions and the nation with the ability to install and maintain multiple locations simultaneously.